Communications Decency Act Essay

Different countries have different laws. Since different countries have different laws, internet service providers from different countries have different policies. Because of that, it will be hard to come up with a universal standard for the Internet. And enforcing that standard will be a different story on its own. â€Å"The laws concerning decency are only as good as those who are willing to abide by them† (â€Å"Grossman† internet). There have been a lot of attempts to censor the Internet. There has been an attempt to make censorship on the Internet a law, as a part of the telecommunications bill, Communications Decency Act, shortened as CDA. CDA would have made it a crime to post anything on the internet â€Å"that, in context, depicts or describes, in terms patently offensive as measured by contemporary community standards, sexual or excretory activities or organs† (â€Å"Grossman† internet). Also caught up in the internet-censorship-fervor are the software companies. Almost overnight, many companies sprang up providing parents and libraries programs that promised to filter out all the inappropriate materials on the Internet. Branched out from the filter programs are filter search engines. Basically, it is a same old search engine that puts its results through the filter engines. Another attempt to censor the Internet is made by companies that attempted to rate every website on the homepage. They are independent companies that visit each website and give it a rating. All of the attempts to censor the Internet had been ineffective. All of the past actions about Internet censorship have been, more or less, failures. The filter programs have failed to truly filter out the unwanted. It is like using mesh wires to filter out basketballs. Not only do you filter out the basketballs, you also filter out the tennis balls and golf balls. The filter programs filters by two ways: searching for keywords or blocking a list of websites previously reviewed by someone as inappropriate. When the filter program filter out websites by keyword, they also filter out a lot of appropriate and possibly useful information. For example, a website containing information about breast cancer would be blocked out because it contained the word breast. Same result would happen with a website containing a recipe for chicken breast. When the filter program uses the pre-made list to block out, it is very accurate because someone has already reviewed the website, and would not confuse a website about breast cancer with a breast fetish website. However, there are two downfalls to the method. First, there is just too many websites to review. There are literally billions of websites out there and millions of new ones being made everyday. If a staff of a thousand people reviewed day and night for a year, they still wouldn’t have gotten close to reviewing all the websites. Second, unlike books and magazines, Internet websites come and go on a snap of a finger. It doesn’t take long to create a homepage, neither does relocating it. The second a new list of â€Å"banned† website is released, it is already obsolete. Since the so-called â€Å"family-friendly† search engines are based on the same inefficient filter programs, they are also inefficient. Only a very small fraction of the Internet contains inappropriate material, however, the inefficient â€Å"family-friendly† search engines filters out around 95% of the Internet (â€Å"Faulty† internet). Even when Dr. Suess was searched, most of the websites were blocked. 2630 of the 2638 websites found in a normal search engine was blocked (â€Å"Faulty† internet). It is a fact that pornography websites tend to link themselves all over the search engine to attract the most customers. But do they really link themselves to 99. 7% of a Dr. Suess search (â€Å"Faulty† internet)? Even after they wiped out 99. 7% of the search result, one of the eight that wasn’t blocked was an inappropriate website (â€Å"Faulty† internet). It was a parody of a Dr. Suess story using details from the murder of Nicole Brown Simpson (â€Å"Faulty† internet). The companies that tried to set up a rating system have yet to succeed either. The companies have yet created an universal standard for the ratings.

Film Opinion Essay

When I decide to drive to the movie theater or to sit down and enjoy a film, several factors play in my choice of movie. Most of the time, it depends on the mood that I am in. Am I in the mood for something light and funny? Or do I want to submerge myself into a detail-oriented film such as Inception? I take into consideration whether I have enjoyed the actors in previous films, and if I think they will provide the entertainment I am looking for. Has the trailer engaged me long enough to make me interested in the film? Or has the advertising flooded me with information that makes me feel as though the film will be another flop and not worth my time? These are all questions I ask myself when I start to think about watching a movie. Generally, I don’t take movie critic reviews into consideration because I have been disappointed several times in the past, but I will listen to what friends have to say about their experience with the movie. I enjoy most films across all genres. I enjoy when the stories are detailed, and provide a history of the characters, whether through flashbacks or dialogue. I prefer comedies to be humorously dark, sarcastic, or dry. With dramas or action flicks, I prefer for the protagonist to have some tragic faults that lead to their outcome or victory to be sweeter or to justify a better cause than them. I enjoy dialogue-heavy films with actors who can portray the character in a way that makes me believe in them. The recent run of comic-based movies is thoroughly enjoyable to me, due to the rich storytelling and deep backstories from the comic books that the movies accompany. Seeing those characters given life by actors that pull off the mannerisms and attitudes helps ensnare new fans into the world of comics. Science fiction films draw me in because I have always been intrigued by the idea that our technological advancement will eventually cause issues that could lead to humanity’s downfall. When I can watch movies over and over again and find new, interesting subplots or Easter eggs, it makes the experience more rewarding. I do not enjoy films with plotlines that do not make sense, create a story too difficult for the medium to translate properly for the audience, or when movies start plotlines but do not see them through. When watching horror films, slasher films do not pique my interest as much as psychological or religious horror films do. I try to stay away from the general run of the mill action films that come out every summer, that tend to have the same formula as a lot of other action movies. In rare instances, the soundtrack of a film will turn me away if it does not fit the mood and movement of the film. This makes them very predictable and unenjoyable to me. I also find it difficult to watch movies that are based on books but take too many liberties and do not follow the book’s storyline. All in all, I enjoy watching movies and do so several times a week if I have the time. Whether it be new films or favorites that I have watched many times, it is always good to escape from reality for a short time and to relax. Movies have always been a good conversation piece for my circle of friends, and are usually what we choose to do when we get together. I find that I have no problem sitting down and starting any movie at home to see if it will capture my interest, but when it comes to paying for a ticket, I am more picky because I do not want to feel as though I wasted my money.

Creating Shared Value by Mark R Kramer Article Example | Topics and Well Written Essays - 750 words

Creating Shared Value by Mark R Kramer - Article Example The industries and large business corporations of the present day are highly responsible for various environmental, social and economic problems. In other words, it is stated that there is a siege of the capitalist system. However, there is an inherent requirement for the change in existing paradigm for CSR. Traditionally, the organizations believed that creating the social values would hamper the economic success. The author has demonstrated in this article the concept of ‘Shared Values’ that would help the organization in building both economic and social values without affecting the economic success. The article will be judged based on certain criteria including creativity, adherence to the topic, tendency to influence the readers and reliability (Porter and Kramer 62-77). The article â€Å"Creating Shared Value† mainly focuses on the business establishments for regaining the trusts in the current era of crisis. In the article, the authors have asserted, â€Å"The capitalist system is under siege†; â€Å"learning how to create shared value is our best chance to legitimize business again† (Porter and Kramer 64). However, the article aims at transforming the social problems related to the organization into opportunities for business and thus contributes to solving the social challenges along with increased profitability for the organization at the same time. Moreover, Porter and Kramer have also asserted in the article that, â€Å"Creating Shared Values can give rise to the next major transformation of business thinking†, â€Å"drive the next wave of innovation and productivity growth in the global economy† and â€Å"reshape capitalism and its relationship to society† (Porter and Kramer 64). However, these are t he most tempting propositions made by the authors that have created enormous attention among the business community, educators, and the management practitioners.

Why does a blue sky have white clouds Why do the clouds appear red at Essay

Why does a blue sky have white clouds Why do the clouds appear red at sunset. What is the "Green Flash seen in some sunsets in Hawaii - Essay Example This phenomenon is due to the process known as Mie scattering, one which is responsible for the white colour of the clouds at daytime. At one point, theory suggests that clouds appear red at sunset because of the earth’s pollutants. The red colour of the clouds is a reflection of the sun’s beam of light striking the polluted atmosphere of the earth. This reflection comes from the smoke, smog and other gases emitted from factories, vehicles, and so on that are hit by the sun’s radiant beam of light. On the other hand, the phenomenon could also be explained by the idea of wavelength. Particles in the atmosphere like oxygen and nitrogen can scatter violet and blue light from the sun due to their size. Thus, the more we are closer to the sun, the more we would see sky as blue during day time. However, at sunset, considering that there must have been too much blue and violet light that has been scattered for the day, allowing the observer to see light of longer wavelength, clouds may substantially appear red. This is called Rayleigh scattering. The Green Flash seen in sunsets in Hawaii is one of the most spectacular events in the place. This is due to light refracting in the atmosphere. At sunset, the different colours of light rays from the sun are refracted at the atmosphere. The refraction provides varying colours that may overlap each other. At some point, the green one may overlap the other in a flash, which is a brief and sudden phenomenon. That is why it is called a green

Learning and Assessment Essay Example | Topics and Well Written Essays - 1000 words

Learning and Assessment - Essay Example Although, the alternative assessment strategies using various technologies was better way to assess a student than the traditional one, yet using both types of assessments in triangulation was the most appropriate approach. Before discussing that which method was better, one must keep in mind what is assessment and what are its essentials In literal terms, the word assessment means to determine the real worth of something. In the educational setting, it refers to the evaluation done by the teacher to find the extent to which the student had been able to learn something. A good assessment should be complex enough to involve the students in real thinking process, open enough to appreciate diverse opinions but at the same time, it should also be constraint enough to enable a fair scoring system. Initially, the only method for the assessment, used by the teachers, was the traditional one. This means that a written test used to be taken, having questions and answers, preferably in the form of Multiple Choice Questions. This tradition was followed for centuries. Even today, this traditional methodology of assessment is being used in most of developing countries till matriculation level, atleast. On one hand, this approach was easy to conduct and scoring could be done more objectively but this traditional approach led to several problems too. The first problem was the misrepresentation of learning... The goal of assessment is to check for the level to which the student had learnt. But a written test was just a sampling of those learning outcome, only on the basis of that 'sample', it would not be appropriate to grade the student. Another problem with written test is that, ideally the evaluation should be a continuous process. However, the written test used to be the evaluation only at certain point of time. There is a possibility that the student would not have been feeling well at that time and thus could not attempt the paper well, in such cases; such assessment strategy fails to portray the true picture. THE ALTERNATIVE APPROACHES - Advantages and Drawbacks: On the contrary to the real purpose of assessment, a written test could provide the true picture only if the writing skills of the students permitted so, thus it became primarily the test of writing skill before being the test of original stuff. Suppose there was the written test of science, it should test whether the student has grasped the particular concept or not (Shepardson 2001), but two students delivering the same content, but one had better abilities to express himself, he was likely to get more marks than the other. However, the alternative assessment strategies used various technologies to remove the loopholes of the traditional system. The alternative assessment strategies were based on the ideas that the assessment should be able to involve the student to involve in thinking process that is supposed to be invoked in him, because of the learning that he had gained. Furthermore, it was not dependent totally on the writing skills of the students. Above all, it was capable of accepting the diverse ideas and responses. However, one major challenge

Assignment 6 Essay Example | Topics and Well Written Essays - 1750 words

Assignment 6 - Essay Example We look to interpret that change in behavior and form an analysis based on our reading. For so many years that humans have evolved, they have become masters in reading their fellow beings behavior (Norman, 2004). We definitely need to take people’s feelings seriously especially as a producer or designer. A producer must keep in mind his consumers when producing something. If the product is well designed and everything works as expected from the product, then there will be a positive response coming out of consumers. They might add it as part of their daily, weekly or monthly purchase depending upon its usage and durability. On the other hand, if a product turns out to be undesirable or not what it promised, then there is a high possibility that the consumers might take out their frustration on it. It is very easy to blame the product if it does not meet out the requirement so the designer must consider people’s feeling before putting his heart and soul solely on the pro duct (Norman, 2004). Norman is of the opinion that machines in the future will need social interaction and a network of communication to get the job done. He is of course not kidding and why would he if he thinks that machines can perform faster and better with interaction among themselves. If they could be programmed to coordinate like human beings, then I think machines can do a better job simply because they do not fatigue out. They can continuously work for longer hours without any rest. To be honest, they do not even need lunch and tea breaks. It is a very good idea to make them work independently, without humans operating them. More and more machines and robots are being deployed to work in organizations, and it would be so much easier if these robots are made to communicate without a helping hand from us. Robots are now being used in dangerous jobs like fire fighting and in military for war purposes. Apart from this they are also used for house cleaning, delivering letters an d washing cars. Their role is expanding and to make way for them we need to program them with emotions. We need to make them wary of what basic emotions like pain are. We would not want to see them bumping to cars or people every now and then if we want to introduce them freely in this world. When they know what pain is they will automatically look to avoid smashing into things for their and our sake. I totally agree with Norman when he says that we could slowly distribute or install emotions in them. It is going to be a step by step process; for example, in the initial stage they could be taught what fear, satisfaction after achieving a certain goal, consistency in maintaining their work and obedience to their owners. Emotional interaction with robots will also give us an opportunity to know them better. We could penetrate if they are happy with their work or not, making progress or having difficulties. Then we could treat them according to their mood. We could also know what motiv ates them and reward them to work better and faster. There is so much room for improvement and with the pace science is making progress I believe one day robots will be a household name. The sooner we plan the better it is (Norman, 2004) 2. Witthower has been exemplary in his work on the iPod and the iPod’s implications. It looks like he has not missed a single point on the subject. It’s not only detailed, but it is also one of the most organized books to read. The book

Challenges in Hiring Talent Research Paper Example | Topics and Well Written Essays - 750 words

Challenges in Hiring Talent - Research Paper Example Prince (25), states that there has been a 10 % decline in the average quality of a worker since 2004. This has prompted companies to redouble efforts aimed at hiring the best candidates for the job at whatever cost. Between 1946 and 1964, America experienced massive economic growth that triggered the emergence of more companies and the increase in profitability of businesses in the country (Yates 47). During this time, a new breed of talented and driven managers, entrepreneurs and personnel also emerged, supported by the emergence of ‘baby boomers’ that propagated economic growth and increase in population. The last decade has seen the retirement of a large percentage of these individuals, and a large vacuum has been left that may not be filled as soon as is expected. Businesses have therefore found it paramount to ‘fish’ for the best and most qualified people by employing whatever means necessary to make them a part of their vision. Apart from a decline in the quality of workers available and the shrinking of the pool from which companies used to draw their workers, there has been a great shift in the type of individuals required in the workplace. Between 1946 and 1964, there was a massive increase in manufacturing, spurred by an increase in demand for industrial products and goods (Gilmore 34). A lot of emphasis was therefore laced on the need for workers who could support the manufacturing process, and this called for individuals who mainly had to follow procedures and carry out instructions as required. Little reasoning and judgment was required in these types of jobs that can also be referred to as transactional or transformational. A change in needs, priorities and focus has left companies with no option but to scout for intelligent and clear-thinking people who can make decisions on their own and come up with solutions to problems without relying on their seniors. These types of workers are also good team players who are capable of working with other employees for the benefit of the company (Noe 76). This can be attributed to the emergence of a new type of jobs that are classified under the tacit category, in which intellectual capability and contribution is preferred over physical labor. Question 2: Incentives (apart from salary) that a Company may use to Encourage a Prospective Employee to Accept a Job Offer With the changes taking place in the workplace, companies appreciate the fact that better or higher remuneration is no longer sufficient when looking to hire employees. Other factors have now been found to play a huge role in the ability of a company to not only hire but also retain the best workers (Hunt 59). These factors include opportunities for growth, good working conditions, good moral and ethical values and an appreciation of current and prospective employees. Employees need to know that they can grow in a company and become better at what they do. Nobody wants to work for 10 years in the sam e position when there are other avenues for growth elsewhere. For instance, I may be paid $100,000 a year to head the sales and marketing department in a company, but I may not be willing to remain in the same position (especially if I deserve to be promoted). If a sales representative rises to be my deputy and I am still holding the same position I have had for the last 10 years then I am not growing on my job. The salary may be attractive but growth is more important. When hiring

The essential features of prokaryotic replication or Transcription in Essay

The essential features of prokaryotic replication or Transcription in prokaryotes and eukaryotes - Essay Example The essential features of prokaryotic replication Cells are mainly differentiated into two classifications namely prokaryotic cells and eukaryotic cells. There are many differences in these two types of cells as well as the genetic processes that they undergo. Much research has been done on analyzing the genetic process in the prokaryotic cells and this paper will focus upon the prokaryotic cells with regard to the important features of replication in these cells. The prokaryotic cells are small in diameter and their size ranges from 1 till an average of 5 micrometer. The genetic material of prokaryotic cells is distinct in its own way. The DNA of these cells does not lie within a nuclear envelope and this DNA is also not bounded to histones. A distinct structure where the DNA is present in the prokaryotes is present which is known as nucleoid. These cells also possess only one chromosome which is folded many times for it to fit into the prokaryotic cells. Mitotic division is absent and thus mitosis is not a feature of prokaryotic cells. Specialized cell structures which are surrounded by membranes like mitochondria and lysosomes are also not present in the prokaryotes. The size of the ribosomes in these cells is small and is 70 S. The cell wall of prokaryotic cells is stiff due to the presence of peptidoglycans. Replication is a process whereby new genetic material is formed with the copying of the parent genetic material. It is basically the formation of daughter DNA from the parental DNA strand. It is considered to be a process for the production of offspring and this process needs to be carried out in a much regulated manner to maintain the stability of the gene line so that mutations do not occur as they can serve to produce grave consequences. Prokaryotic replication has mainly been studied and understood by carrying out extensive research on the organism E. coli which is a bacterium. This replication has served to open ways for understanding the mechanis ms that occur during the process of replication in eukaryotes as this process is more complicated in the eukaryotic cells. The DNA in prokaryotes is basically round and it has two strands. The initiation point where the replication begins is termed as ori which stands for origin of replication. In different prokaryotes there are different oris which are basically the points where certain double stranded DNA specific proteins attach to certain DNA sequences which are repeated. In E. coli the DnaA which is a specific protein comes and binds to the oriC which is the origin of replication. It is at this point that the unwinding of the double stranded DNA starts to occur. There are many important steps that are required during the separation of the two strands of DNA for replication and the formation of the

1950's sitcom Essay Example | Topics and Well Written Essays - 500 words

1950's sitcom - Essay Example In the 1950s, America experienced real effects of post wars and one such effect was the speedy economic growth. The effects emerged as a result of the wars that they were involved in and the wars included the cold war and World War 2. The war involved the United States nations and the Soviet Union. The wars were as a result of the nations struggling to gain power and be on the leading. These two wars, through unfolding events deteriorated, that is, after World War 2, America started experiencing a remarkable economic expansion (May, 2008). The level of employment went up. Before, women were major providers for their homes; this is because their partners left to fight for the nations. The post war period brought about the reoccurrence of prosperity and the American states, formerly known as the United States of American, acquired a position of the wealthiest nation in the world. The economic growth of the United States was due to several outnumbered sources. The Americans attained mor tgages in their new suburbs, they got new cars and they used their leisure and talents to the maximum. Due to this, the population in several districts in the United States increased incredibly. Rise in the United States economy after the post war boom led to discrimination, segregation and conflicts to the non-whites. The non-whites were discriminated in job positions, education and housing. The rights that were being granted to the white Americans were denied to them (May, 2008). The white Americans had privileges, they included; voting rights, immigration, getting loans and land acquisition. This discrimination made the Africans to be treated as slaves. The immigrants to the America suffered xenophobic segregations and ethnicity. This discrimination and racism was beyond comprehension, furthermore, no one was in authority to forward their grievances.

American medical care Essay Example for Free

American medical care Essay These early immigrants survived the harsh times and difficult American climate as well as the wilderness on primitive basic instincts. The early settlements were often ravaged by starvation and disease. During the colonial era, doctors education was informal. Most were literate, but some who were raised outside of New England were not. A man who wanted to practice medicine did not need any type of certification. Most did have a period of apprenticeship with an established physician, but even this was not a requirement. Up until the late 19th century, very few doctors had a college education. Medical facilities were unofficial. Most patients were treated in their homes. However, even the smallest towns had poorhouses, where needy people could live and receive limited medical care. The few hospitals that opened in North America during the colonial period were opened in places like Quebec and New Orleans. Public health was unknown in North America at this time. Towns and cities did not have boards of health except during times of epidemics. Because most places did not have public water or sewer systems, most Americans got their water from pumps and used outhouses until well into the 19th century. There was no trash collection so the streets became a breeding ground for all types of disease. There were a few attempts to influence public health. For example, when smallpox vaccinations were developed in the 18th century, many small town doctors had groups of people that had to stay quarantined for a few days to make sure they only developed a mild case of smallpox. Cures may have killed more people than the diseases themselves. The public developed a very skeptical attitude towards regular doctors. In the early 19th century, the do it yourself attitude of many Americans was popular. These people freely gave medical advice, emphasized the participant of the patient in his or her own treatment. However, other medical treatments were available also. Probably snake oil is best remembered. Andrew Taylor Still started the practice of osteopathy. Osteopathy incorporated bodily manipulations, similar to those seen in modern chiropractics. In osteopathy, these manipulations affected the magnetic flow of energy in the body. Osteopathy discouraged use of medicines, but did not forbid them. Another reaction against heroic medicine was homeopathy. A university-trained German doctor named Samuel Hahnemann started it. Heinemann said that doctors were giving their patients too much medicine. He believed that tiny amounts of drugs should be diluted in water before being given to a patient and that practitioners should take very thorough medical histories of each patient. Quackery was a way to fool people into believing they were being cured while making money from them. Quackery had even been licensed in London, but it was completely ignored by the America government for hundreds of years. Hydropathy was another special case. The healing power of water, hydropathy indicated the value of the rest cure, importance of having like-minded people around, the usefulness of light exercise and the fact that women who wore loose-fitting clothing generally felt better and had fewer physical complaints than the ones who did. Another special case is the entire issue of faith-only healing. While empirical evidence in favor of faith-only healing is lacking, anecdotal evidence suggests that some people who pray do experience spontaneous decrease of certain diseases. The late 19th century saw major changes in medicine in the United States. Medicine went from being medieval to incorporating many elements of modern science. The advances in chemistry, and biology had major impacts on medicine. As medical practitioners began to understand that the body was comprised of basic chemicals and not mysterious humors, effective treatments for diseases and injuries were developed. As medicine became more scientific, doctors needed both training and  licensing. In 1847, Dr. Nathan Davis founded the American Medical Association (AMA) in Philadelphia to help create professional standards for doctors and set minimal educational requirements. Medical colleges opened up across the country, increasing requirements from a few months without any college background to a number of years with a college degree. However, these colleges provided an extremely unpredictable level of medical education, with some of them a diploma and others provided a to notch medical education. As American cities exploded in size during the 19th century due to immigration from Europe, public health became more of an issue. With many hundreds of thousands of people living in cities: extremely crowded, unsanitary conditions; tuberculosis was often at epidemic levels in the cities. During the 19th century, people understood that TB was not caused by miasma, but was caused by bacteria. People with TB were sometimes sent out of the city to places in the country, where the cleaner air seemed to help their recovery. It was obvious that people needed clean water for drinking, and bathing. So cities started massive sewer projects to help bring clean water into the cities while removing wastewater from the city. Dead animal remains and garbage littered the street until the late 1800s when cities started sanitation crews to take the trash out of town and dumps to move the waste to. Many cities started dispensaries so the poor could receive treatment and medications for low cost. With the urban population explosion, the poorhouses (probably todays HMO Urgent Care) became even larger and harder to manage. With new medical advances, people needed to be in big cities to receive certain types of treatment. Americans began to build hospitals across the country in the 19th century.  The new hospitals were generally cleaner than the old poorhouses.

Influences of Egyptian Art on Art Deco

Influences of Egyptian Art on Art Deco A dissertation on Art Deco how it was influenced by the discovery of Egyptian art, more specifically the findings at Tutankhamens tomb. Explore how the London exhibition of these findings was of great significance to the worlds of fashion interiors in the 1970s and how many designers started to redeploy Egyptian motifs in their work. Introduction Egyptian art and design was very much centred on decorative motifs and patterns for both large and small items. As Egyptian artefacts were uncovered and became known to modern civilization, their art designs began to have an influence on modern design.[1] This paper will look at how these Egyptian motifs and designs became hugely influential on the Art Deco movement in the 1920’s and 1930’s, as well as the revival of the movement in the 1970’s. There will be a particular focus upon the artefacts found in the legendary tomb of Tutankhamen. Through the London exhibition of this work, its decorative motifs spread into what we now know were the beginnings of the Art Deco movement. It also had a strong influence on the resurgence of Art Deco designs in 1970’s home decorations and furnishings. The paper will be split into two main sections, with the first section looking at the general influence of Egyptian design on Art Deco design. The second section will then look at specific examples of designs and designers to support the claims of Egyptian influence on Art Deco design through the artefacts of the Tutankhamen exhibition. Firstly, though, it is worth mentioning a brief history of how Egyptian design began to influence modern design, particularly in the Western world. It was in the 18th century that Egyptian design first became fashionable for furnishing within British homes, mainly through the influence of Italian design at the time. This is when obviously Egyptian items were being used as designs within homes, including obelisks and sphinxes. As Western society learnt more about Egypt through the decipherment of the Rosetta Stone, the opening of the Suez Canal and an exhibition of Egyptian artefacts by Belzoni in 1821, the trend for Egyptian design as a fashion continued throughout the 19th century and into the early 20th century.[2] However, during this time much of the Egyptian designs were limited to copies or replicas of large, visible artefacts of Egypt. It was not until the discovery of the tomb of Tutankhamen in 1922 that the styling of Egyptian design began to really influence modern design. The artefacts in Tutankhamen’s tomb were of amazing quality and style, and it is these artefacts that inspired the Art Deco movement. Examples first appeared in architecture such as the Hoover Building in London in 1931/32, which is still around today. Many other aspects of design from this period such as furniture, jewellery, and even clothing were influenced by Egyptian design. However, it was the Art Deco movement that took Egyptian motifs and designs and used them in a different way, rather than exactly copying or reproducing existing designs. [3] The artefacts of Tutankhamen again had an influence on design in the 1970’s as they were exhibited in London. This sparked a renewed interest in Egyptian design and again clothing, furnishing and decorations were created in an Egyptian style. The next section of the paper will look at the general design similarities between Egyptian design, particularly the Tutankhamen artefacts, and the Art Deco movement. Influence of Egyptian Motifs on Art Deco At first glance, the obvious similarity between Egyptian design as seen in Tutankhamen’s tomb and Art Deco design is the use of decoration to cover as many different surfaces as possible. Egyptian designs were highly decorative, and this was a huge influence on the Art Deco movement that used decorative patterns and design elements wherever there was space to do so. [4] However, the term Art Deco itself was not coined until the 1960’s, and in the 1920’s and 1930’s the movement which is later known as Art Deco was more concerned with mixing the glamour of Hollywood with the mystical and spiritual designs of ancient cultures such as Mayan and Egyptian. The concept of Art Deco was to do with forms, shapes and geometric lines which signified the rise of the machine age, the aeroplane and the automobile. However, they also mimicked the geometric patterns found in Egyptian design and hieroglyphs.[5] As 1930’s Britain and America were reaching a more advanced stage than modern society had ever achieved, the style of Art Deco paid homage to this through its use of the Egyptian motifs – the motifs of the ‘pinnacle’ of ancient society. The influence from Egyptian design also had to do with a fascination for the primitive and the primeval of ancient times. The influence of the Tutankhamen artefacts can be seen in the adoption of pharaonic imagery in Art Deco, such as scarabs and cats.[6] An article in Harpers Bazaar in 1928 showed this influence directly by showing women’s accessories of the time against profiled heads of Egyptian females.[7] There was a very clear influence from Egyptian design on the Art Deco architecture in cities like London and particularly Manhattan in the 1930’s. Symbolically, the beginning of the era of skyscrapers is like the looming of the ancient Pyramids. There is a certain sense of mystery in such powerful and dominating structures, and this was certainly part of the Egyptian influence on Art Deco architecture at the time.[8] Other designs in Europe more showed more direct influence from Egyptian design, with pyramid style apartments and buildings being planned in London, New York and Paris as a sign of luxury and sophistication.[9] Hybridism is another area where Egyptian design has influenced Art Deco. Egyptian design was based upon a mix of traditional and contemporary styles, and mixed decorative style with function and purpose. Art Deco also did this by mixing not only Egyptian styles but the styles of other ancient cultures as well as the functionality and precision of modern design.[10] Whilst Egyptian design was a hybrid of designs from the cultures and peoples that were dominated by the ancient Egyptians, so Art Deco was a mixture of the traditional and the modern from all over the world. Egyptian design was also important as a social influence on Art Deco, because the discovery of Tutankhamen and the tomb’s wonderful artefacts represented a time when luxury, mysticism and a ‘golden age’ were occurring. During the 1920’s and 1930’s people were still recovering from the ravages of the First World War, and they wanted to move away from those times of hardship into a new era of peace, fashion and decadence. Egyptian design was a perfect representation of such an era, and this is another reason why the Art Deco designs of the time incorporated Egyptian motifs.[11] The geometric patterns of Art Deco however are perhaps the main focus of the movement’s aesthetic, and came not only from Egyptian design influences but from the influences of Cubism. It was the geometric patterns of Cubism mixed with the decorative aesthetic of Egyptian design that influenced much of the European and American movements of Art Deco during the 1920’s and the 1930’s.[12] A further design aspect of Art Deco influenced by the Egyptian, or at least the perception of Egyptian, design was the concept of feminine style. The 1920’s and the 1930’s were the start of a new era for feminine style after the austere fashions of the early 1900’s. Egypt, with its female gods and female ruling figures, is seen as a barometer of classic feminine elegance and style. Therefore, many of the fashion styles and interpretations of Egypt at the time were based on this idea of femininity. Nowhere can this be better seen than in the 1930’s film version of the story of Cleopatra, where Cleopatra is played by Claudette Colbert. The movie was made on the back of the popularity of Egyptian-inspired Art Deco, or ‘Nile Style’ as it was sometimes referred to in Hollywood circles. Colbert’s image as Cleopatra was far more about current Art Deco style than historic recreation of Egyptian design.[13] She even advertised her hair in a curled ‘Egyptian’ style and endorsed Cleopatra Egyptian-inspired dresses and gowns like those shown in the movie. Even the physical feminine style for women at the time of being tall and thin was similar to historical records of the feminine style preferred in ancient Egypt. Her costumes in the film were influenced by those historically recorded for Isis. Below is an example of this style, showing the influence of Egyptian style on Art Deco even in contemporary movie-making of the time. This may have been a film based on an Egyptian story, but Colbert was known for wearing modern styles even in such movies and this is reflected in the Art Deco Egyptian dress worn. Colbert’s Art Deco Cleopatra Look[14] The Art Deco movement’s use of Egyptian motifs and design was certainly launched fully by the discovery of Tutankhamen’s tomb in 1922, and this set off the recreation and interpretation of Egyptian artefacts and design in almost all areas of art and design. This ranged from costumes such as those designed by Sonia Delaunay, the Egyptian Theatre by Grauman and the biscuit tins of Huntley and Palmer. Some of these designs will be examined more closely in the next section of the essay. What all of these designs share is the sense of decadence, elegance and sophistication that people craved during this era and was expressed through the use of Egyptian motifs.[15] Art Deco architecture was influenced by Egyptian architectural techniques in that it places a certain importance on aesthetics as well as functionality. This makes the architecture closer in some ways to painting or art rather than merely the design of buildings. Art Deco buildings like the Egyptian buildings were highly functional, but not at the cost of style and decoration.[16] Jewellery of the Art Deco period was also greatly influenced by Egyptian design as well. The fascination with Egyptian culture meant that artefacts from Tutankhamen’s tomb were reproduced or at the very least elements of their design were used for highly sought after jewellery pieces. Although Egyptian motifs had been used before this time, this was the first time that they were used to such an extent in modern, fashionable design. Van Cleef and Arpels in Paris set tiny Egyptian figures in coloured stones into a diamond background, and Cartier designed Egyptian-inspired clocks. A heavy use of previous metals such as platinum and gold as well as diamonds became more popular, inspired by the hugely elaborate and stunning gold pieces found in the tomb. However, this type of jewellery became less popular after the 1929 Wall Street crash and cheaper materials were again used.[17] However, not all of the Art Deco movement was influenced so heavily by Egyptian design. The Art Deco movement in Paris was influenced more by the visit of the Russian ballet and the aesthetics that came with their performance. However, in London and New York the scenes, particularly architecture and interior decoration were highly influenced by Egyptian design.[18] However, towards the end of the 1930’s the style started to become less fashionable, and tastes changed. The Art Deco movement though would be revived in Britain in the 1960’s and 1970’s, again when it was heavily influenced by the arrival of the London exhibition of the Tutankhamen artefacts. The first stirrings of the Art Deco revival in London were through retail styles of stores like Biba in Kensington. The ceramic designs of Clarice Cliff were still in high demand, and even the headquarters of MI6 has a number of Art Deco touches in terms of detail and symmetry. [19] However, it was the arrival of the Tutankhamen exhibition in London in 1972 that again sparked a revival of Egyptian-inspired Art Deco style. The sheer excitement and opulence of the exhibition of these world famous treasures meant that Egyptian design once again became fashionable. The exhibition attracted around 1.7 million viewers in its year run and inspired the revival of the Egyptian inspired Art Deco movement that is sometimes referred to as ‘Egyptian Revival Art’.[20] This revival of the Art Deco was also a response to Modernism that had deemed Art Deco too decadent and had replaced the decoration with ‘cleaner’ looks. The Postmodernist architecture and design began to pay homage to the decorative excesses of Art Deco and ornate jewellery, ostentatious sports cars and lacquered furniture once again moved design back towards a more decorative aesthetic.[21] It was almost as if the arrival of the Tutankhamen exhibition sparked a remembrance of the Art Deco style, and this created the first real collecting phase of Art Deco in the UK. Exhibitions and retrospectives began to flourish and the movement was looked at again in a new light. It once again became fashionable as celebrities such as Elton John and Barbra Streisand began to collect Art Deco pieces. [22] We have seen in this section how Egyptian motifs were one of the key elements in the Art Deco movement in the 1920’s. The real spark of inspiration came with the discovery of the tomb of Tutankhamen by Howard Carter in 1922. The decadence and decorative appeal of the artefacts in this tomb appealed to the tastes and fashions of the time and became imbedded in the Art Deco movement. The architecture of New York and London during this period is highly influenced by Egyptian motifs, as well as the furnishings, fashion and art. Although the movement was replaced by Modernism in the 1940’s, the arrival of the Tutankhamen exhibition in London in 1972 once again created a demand for Art Deco designs that were inspired by Egyptian motifs. The next section of this paper will examine some of the key examples of Egyptian motifs within Art Deco design in the 1920’s/30’s and the 1970’s in Britain and how they are inspired by the artefacts found in Tutankhamen’s tomb. Examples of Egyptian Motifs in Art Deco Fashion and Interiors The Egyptian motifs appeared in Art Deco in the 1920’s and 1930’s most prominently in the architecture of Britain and America. In Britain, perhaps the best surviving example of this Egyptian inspiration in Art Deco is the Hoover Building in Perivale.[23] Other good examples still to be seen in London are The Daily Telegraph Building designed by Ernest Elcock (1928-1931). This building has huge, bulging Egyptian columns. Another building of the same era is the Carreras Building in Camden which features an imposing Egyptian colonnade. [24] The Carreras Building is influenced by the Temple of Bubastis, the cat-headed goddess. It had a sense of spaciousness and light to match the mystical feeling of the ancient temple, and was adorned with a wide variety of Egyptian motifs and designs.[25] In America one of the earliest examples was the Egyptian Theatre (1922) by Sid Grauman. However, many of the skyscrapers in New York built during this era have some Egyptian influence – even the famous Empire State Building with its needle-like point and angular edges similar to many of the ‘needles’ found in Ancient Egypt.[26] The rebuilding of San Francisco after the terrible 1906 earthquake was masterminded by Timothy Pfleuger. He built a number of Art Deco buildings including the Castro Theatre and the Telephone Building. Pfleuger mixed all types of ancient cultural influences into his decorative works including Egyptian and Mayan motifs.[27] Interior design was also influenced by the Egyptian motifs from Tutankhamen’s tomb. The Harrods Egyptian escalator hall in London may not be the best example of Art Deco, but it shows how the influence of Egyptian design continues even as art movements change. The designer, William George Mitchell said that he wanted the â€Å"staircase to be a walk-in sculpture, a journey from the Lower Nile to the Upper Nile.†[28] It is also clear that the areas where Art Deco was most prevalent tend to have the most examples of Egyptianized architecture. London has some, but the Art Deco movement was more prevalent in New York and this is where the largest concentration of Egyptianized buildings is located. The influences of Egyptian design could even be seen in the writings of famous literary minds of the time. F. Scott Fitzgerald begins one of his most famous short stories known as ‘May Day’ with a sort of Mock Arabian introduction of how New York will be reborn for the Art Deco. It establishes the importance of exoticism within Art Deco, which is certainly something that Egyptian design can add to the mix.[29] This exoticism can be seen in the jewellery of the time, particularly the high-aesthetics of Cartier. As Bracewell discusses an exhibition at the Victoria and Albert museum on Art Deco, a 1925 vanity case is mentioned as an example of this Egyptian-inspiration in Art Deco. The vanity case is the shape of a sarcophagus, and illustrates the exotic luxury that is synonymous with Egyptian designs in Art Deco pieces. The catalogue option for the vanity case reads as a veritable plethora of luxurious materials and decorative design – Gold, platinum, carved bone, sapphires, emeralds, diamonds, onyxes and enamel; interior with folding mirror, tortoiseshell comb, lipstick holder and cigarette compartment.[30] The Cartier jewellery epitomised both the visual design aspects of Egyptian design in Art Deco, but also the ethos and ideals of the Art Deco movement. The jewellery was decadent, but because it harkened back to the past and primeval culture it was not ostentatious in the same way as the Art Nouveau movement before it. The Cartier brand and its use of precious materials using modern lines, but combined with ancient motifs and symbols, shows the glamour and escapism that Art Deco was trying to create.[31] The furnishings of the time were also examples of the almost Pharoah-esque aesthetics of the Art Deco movement. Two houses in England – Coleton Fishacre and Courthauld house – are excellent examples of the use of luxurious fabrics and different textured materials within Art Deco interior design. The influence from Egyptian design is less obvious here, and is more to do with the luxurious fabrics and importance of aesthetics that are stylistically similar to the ancient Egyptian palatial interiors. Both use clean lines mixed with good colours, sensitive lighting and textured materials to create a tactile environment. The interior of Coleton Fishacre was designed by Basil Ionides, who invoked a Jazz Age feel in the house. Dining rooms contained Lalique lights, and ornate iron framed furnishings. The sea-blue tabletop was clearly influenced by the colours within the Tutankhamen tomb. [32] The initial movement of Art Deco was certainly geared towards the upper classes and incorporated not only the influences from the Tutankhamen tomb but also the improvements in transport technologies and communication. This brought new and exotic materials to the market such as ebony, shark skin, mother of pearl, lacquer and tropical woods. This allowed for experimentation with new and exciting materials, but still paying tribute to the traditional and ancient cultures where they came from. The Egyptian influence was just one of these influences, although perhaps the most striking of all thanks to the artefacts found and the decorative beauty of the items in the tomb. The rise in consumerism reflected the dawning of a new and wonderful age, and so it was only natural that elements of previously successful and respected societies would be included in design. With no society more famed and revered in the ancient world than Ancient Egypt this meant the design elements crept into many of the styles of age including the Chrysler Building by William Van Alen (1927-1930). Just as the pyramids of ancient times were engineering wonders that looked like they could not be built by the hands of humans, the modern skyscrapers of the 1920’s and 1930’s were designed to look like they were made by machines, with their huge heights and angular structures.[33] However, the movement changed somewhat in the later era of Art Deco and the revival in the 1970’s, where again ‘Tutmania’ took over and the demand from the masses for Egyptian inspired design meant that mass production techniques and cheaper materials were now used and the focus was less on luxury and more on the motifs and exoticism of Egyptian design. The designs became more like reproductions of Egyptian designs than inspirations within a distinct movement. Fashion throughout the Art Deco period though was perhaps one of the most heavily influenced areas of design. Delaunay was one such fashion designer of the Art Deco period who was influenced by Egyptian designs. She had always incorporated different styles into her work, including influences from Fauvism, Cubism and ethnic trends. Her career saw her develop from a painter to a designer, and it was in her capacity as a designer that she was involved in costumes for Diaghilev’s version of Cleopatra (1917). Many of the costumes for dancers of this production could not be full recreations of Egyptian clothing, but instead were Art Deco pieces that hinted at Egyptian motifs through the scarves and other accessories for the costumes.[34] However, it must also be shown that there were a number of designers within the Art Deco movement influenced by other designs. Clarice Cliff marked her Art Deco with different ethnic designs, but was perhaps most famous for her use of bold colours and Cubist designs. Although there are certainly some Egyptian influences in Cliff’s work, it was her hybridity and blending of styles in pottery that made her a success in the late Art Deco period, and still makes her work sought-after today. Cliff mixed themes from the Jazz Age and exotic elements of different ethnic cultures with elements of De Stijl and Cubism to create Art Deco pottery that was influenced by everything yet looked like none of the individual influences. The items she created were meant as household items and used materials that were less expensive than the opulence associated with the earlier Art Deco period. However, the concept of hybridity is certainly an idealistic homage to the hybridity seen within the great and Ancient Empires such as the rule of the Egyptians. Their culture mixed together all of the cultures they had observed and the knowledge they had learnt, which was evident in their beautiful but elaborate designs. Cliff’s design mimics this with its use of hybridity, and whilst visually there are few influences in Cliff’s work to Egyptian design, her use of Art Deco hybridity is indirectly influenced by the hybridity of Egyptian design. [35] Virtually all of the major Art Deco designs have some influence from Egyptian design, either through their visual aspects such as Egyptian motifs or through the ideals of hybridity, exoticism, decoration and aesthetics. The designers that have been looked at in this section give a glimpse at both the visual influence of Egyptian design on Art Deco design as well as the idealistic influence. From the deep-sea blues of the table at Coleton Fishacre to the bejewelled sarcophagus-shaped case created by Cartier, Art Deco owes a great deal of its stylistic and visual appeal to Egyptian Design. This is most evident in large cities such as London and New York where the giant architectural monoliths carry the motifs and flourishes of Egyptian design. Whilst Egyptian design was popular before the Art Deco movement, it was the discovery of Tutankhamen’s tomb in 1922 that really influenced the movement. The artefacts found in this collection were so mesmerising and unlike anything seen before that their style was sought-after as an escape from the previous designs of the late 19th century and early 20th century. This link to Egyptian design is not only in the visual aspects but in this ideal of luxury, exoticism and hybridity that epitomises Art Deco. The next section will conclude the paper, and look at the main points of similarity and influence between Egyptian design and Art Deco, and how this is particularly linked to the Tutankhamen artefacts. Conclusion Art Deco’s goal was to break away from the Art Nouveau of the 19th century and break the rule of not paying tribute to past styles, whilst still looking forward. Art Deco did this by looking at truly ancient motifs and styles from Egypt that was at once primeval and dazzlingly modern because of the distance of time between the modern era and the ancient era.[36] The need to move away from the horrors of the First World War and embrace and new, elegant and decadent present meant that the 1920’s were a place where decorative design took precedence. However, it was the discovery of Tutankhamen’s tomb in 1922 by Howard Carter that really caught the imagination of the public and pushed Egyptian design as a major influence for the Art Deco movement. Although the term Art Deco was not coined until the 1960’s[37], the influences of Egyptian design on the movement in the 1920’s and 1930’s can be seen throughout all aspects of design at this time. The Art Deco architecture of New York and London was heavily influenced by Egyptian motifs including the pyramid shapes, the decorative interiors and exteriors and the sheer size and dominating presence of the buildings themselves. The design aspects of furnishings, jewellery and even fashion were influenced by Egyptian design during the Art Deco period. The two styles have similarities in concept and meaning as well as visual appearance, with both styles being a synergy of different styles and techniques from the past and the present. This is why the influence of Egyptian design within Art Deco is so far reaching, with all the different materials and types of design being used in this movement. Also, both movements place the bulk of importance upon decorative aesthetics, with function important but not at the cost of decoration. The use of precious metals, frequent and multiple design elements and geometric designs also match. Even the ideas of femininity were fairly similar as can be seen through Hollywood movies of the time and their use of sleek, tall women wearing clothes that enhanced their appeal as ‘Goddesses’ or powerful, mysterious women. The movement was replaced by modernism in the 1940’s, but it was once again revived in the UK in the 1970’s with the arrival of the London exhibition of the Tutankhamen artefacts. Egyptian-inspired furnishings, decorations, jewellery and fashion became popular, and this era is often dubbed as the ‘Egyptian Revival Movement’. It coincided with a renewed interest in Art Deco, and shows the deep links between the Art Deco movement and Egyptian design not only in visual similarity but in design ideals and principles. In conclusion, the influence of Egyptian design on Art Deco both in the 1920’s/1930’s and the 1970’s was significant, constituting not only a visual influence on the movement but a stylistic and symbolic significance. Although Art Deco’s primary style of geometric patterns and lines was perhaps more heavily influenced by Cubism, the decorative aesthetics of Egyptian design brought many of the design aspects and motifs that we associate with the Art Deco movement. Bibliography 20TH CENTURY LONDON. (2008) Art Deco Style. (Online). Available at: http://www.20thcenturylondon.org.uk/server.php?show=conInformationRecord.72 (Accessed 25th October 2008). BINNEY, M. (2007) Vibrant motifs from the old world found new life in Art Deco. The Times, November 15th, 2007. Available at: http://entertainment.timesonline.co.uk/tol/arts_and_entertainment/specials/tutankhamun/article2864301.ece BRACEWELL, M. (2003) Another Time, Another Place. New Statesman, 132(4631), p. 38+. CHILVERS, I. (1999) A Dictionary of Twentieth-Century Art, Oxford, Oxford University Press. CLOUZOT, H. (1997) Art Deco Decorative Ironwork, Courier Dover Publications. CONDON, S. (2007) How Hollywood manipulates history through costume, University of Portsmouth Dissertation. Available at: http://dissertations.port.ac.uk/179/01/CondonS.pdf CRANFIELD, I. (2001) Art Deco: An Architectural and Interior Design Source Book, Devon, David Charles Publishers. DAWSON, J. (2003) Deco Rationale. The Architectural Review, 214(1275), p. 21+. DOWS, D. (1942) Review of Egyptian Architecture as Cultural Expression by E. Baldwin Smith. American Jo

Compare and contrast the ways In which Grace Nichols represents The Ess

Compare and contrast the ways In which Grace Nichols represents The theme of slavery in her poems I coming back and sugar cane. The two poems written by Grace Nichols are similar because both of them are about slavery. But they are very different in some ways like "I coming back" is about getting revenge and "sugar cane" is about the suffering of slaves. The styles of the poems are different from each other. This essay will try to explore these poems similarities and differences. The two poems content is different but their subject is the same. The subject is about slavery but they are written in different ways. "I coming back" is about a slave woman who want's to take revenge on her master while she is living and, when she Is dead by the help of her spirit or ghost. She wants to terrorise her master while she is living and haunt him with her spirit or ghost when she is dead. She is shown as a powerful figure that wants to take revenge on her master for treating her as a slave and an animal. She is very threatening against her master this is shown when she says "Bone in yuh throat And laugh in yuh skull I coming back." (L: 17-19) Only this sentence shows how threatening the poems could be. She has used many threatening phrases another one could be "Ball-a-fire A skinless higue I coming back." (L: 11-13) She is very repetitive on saying "I coming back." This could mean she is keen on getting revenge. "Sugar cane" describes the slave as a weak harmless person. Also in her poem she describes the kind of diseases the slave get and how. She also describes the slave as a person who can't control his life and is controlled by the master. In "sugar cane" the slave is shown as a weak pe... ...ole. "Some Creole expressions are vivid and concise and have no equivalent English." Grace Nichols said this in her introduction. She means that Creole is used for fierce things that is why it is more obvious in "I coming back" then "sugar cane." "I coming back" is more fierce than "sugar cane" that is why it is more obvious in "I coming back." Conclusion The poem has many differences and similarities although the same writer writes them. I think they are more differences than similarities. I think "I coming" is more alive and vivid of the two. "Sugar cane" is more descriptive but sad. "I coming back" is more revengeful and violent. "I coming back" is more repetitive and has limited number of lines per stanza and it uses more Creole. "Sugar cane" has more personification and it uses folklore characters. The contents of the poems are different.

Graduation Speech -- Graduation Speech, Commencement Address

Good afternoon ladies and gentlemen, distinguished guests, faculty, staff, graduates of the Class of 2012, families and friends. I tried to think of something profound to say today, but it may be too presumptuous to assume that my short life experience is enough to impart any great wisdom. However, I will at least share with you something that I have learned. As a brief disclaimer: individual results may vary; drowsiness and/or dizziness are the most common side effects. Contact your doctor if symptoms persist. Wisdom is something of an enigma that cannot be achieved by the pursuit of knowledge alone. It comes from the lessons of trial and error coupled with determination, persistence and commitment. This idea can best be illustrated in the famous words of Thomas Edison when he said, "I have not failed. I've just found 10,000 ways that won't work." Wisdom is a never-ending cycle of blending knowledge with life experience and lessons learned that are not soon forgotten. Ultimately, these things are the tools and materials we use to build our futures. Based on the values and in...

Robert Keith Millers Discrimination is a Virtue, Elizabeth Cady Stantons Declaration of Sentiments and Resolutions :: Eva Hoffmans Wanderers by Choice

Robert Keith Miller's Discrimination is a Virtue, Elizabeth Cady Stanton's Declaration of Sentiments and Resolutions, and Eva Hoffman's Wanderers by Choice Robert Keith Miller wrote Discrimination is a Virtue to clarify the definition of discrimination and how it is suppose to be used. The correct definition of discrimination is the ability to tell differences. He is saying that Americans use this term in more of a negative form, when they should be defining their actions as prejudice. He uses several examples to show this difference, which also grabs the reader’s attention. He explains that when you discriminate, you should be able to tell the difference between things and know what each needs. In other words, he is trying to say we should be as open-minded as possible, â€Å"but not so open-minded that our brains fall out.† However, Americans use the word discriminate by making others appear lower than themselves, and thinking less of them because they are lower. This should be recognized as prejudice. This essay makes discrimination very clear and shows how it should be used in American society. Declaration of Sentiments and Resolutions Elizabeth Cady Stanton wrote Declaration of Sentiments and Resolutions in order to convince the men her time that women should be equal and have the right to vote. She uses the Declaration of Independence to attract readers which makes it much easier for her to explain her purpose. She is trying to explain that, â€Å"We hold these truths to be self-evident: that all men and women are created equal; that they are endowed by their Creator with certain inalienable rights; that among these are life, liberty, and the pursuit of happiness; that to secure these rights governments are instituted, depriving their just powers from the consent of the governed.† Her purpose is clear; she takes the time to show how wrongly men of this time treated women and what should be done to resolve that. She explains that women should have the right to vote and have other responsibilities in government. She shows other examples from the Declaration of Independence and resolutions on how to make man and woman equal. She is trying to show how important it is to create a balance between genders and how each can learn from each other.

Marketing Plan for Maggie Essay

Promotions showcases which mode of promotion is most effective and how do consumers respond to various celebrity endorsements. Place focuses on efficiency of distribution network of Maggi Tomato Ketchup. We have also drawn out some inferences by applying various statistical tools like ‘SIGN TEST’. Towards the end we have suggested some recommendations as a group on how can we improve the marketing mix of the product. Nestle, which world knows as cautious and conservatory company is a Swiss originated 140 years old Multinational. The man at the helm is Swiss national Carlo Donati, an all inspiration and image of the company. His philosophy is ‘bottom line dictating top line’ based on delegation and decentralization. It resulted from a merger in 1905 between the Anglo-Swiss Milk Company for milk products established in 1866 by the Page Brothers in Cham, Switzerland and the Farine Lactee Henri Nestle Company set up in 1867 by Henri Nestle to provide an infant food product. The first Nestle factory to begin production in the United States was opened in Fulton, Oswego County, New York. Nestle India Ltd. (NIL), the Indian subsidiary of the global FMCG major, Nestle SA, introduced the Maggi brand in India in 1982, with its launch of Maggi 2 Minute Noodles, an instant noodles product. Nestle India’s business objective and that of its management and employees is to manufacture and market the Company’s products in such a way as to create value that can be sustained over the long term for consumers, shareholders, employees, business partners and the national economy. The product mix of Nestle India consists of milk products and baby products (42. %), beverages (29. 3 %), processed foods (14. 4 %), chocolate and confectionary (13. 8 %).

Developing yourself Essay

Findings: The CIPD profession map is a tool used to support the profession as a whole to develop products and services, yet it also accelerates the professional development of individuals. The map was created and is used by individuals and organisations; it’s a vital resource if you are working or connected in the HR profession. Whatever sector and/or size of an organisation the professional map is a great help, whether you are a specialist or generalist in talent, reward, learning development, employee relations and engagement. There are three key components to the map, which are: professional areas, behaviours and bands and transitions. The core professional areas show how a HR professional should think and look at tasks, then how to influence the relevant employees to the best outcome. There are then eight further areas surrounding the professional areas and when they are all combined, create the role of a great hr employee. Each area is essential to any business. The eight areas are: service delivery and information, organisation design, organisation development, resourcing and talent planning, learning and development, performance and reward, employee engagement, employee relations and service delivery and information. Once professional HR areas are covered, behaviours are the next vital key to becoming an effective HR professional. There are eight behaviours and they require an employee to be a strong character that leads by example and is confident when advising and influencing all levels of staff from entry to high level. Each behaviour is divided into four bands of professional competence. Each behaviour also lists a number of contra indicators which illustrate negative behaviour. Comment on the activities and knowledge specified within any 1 professional area, at either band one or band two identify those you consider most essential to your own or other identified hr role. Conclusion: A HR practitioner should ensure the services they provide are timely and effective. Different customers have different needs in a HR role and you need to prioritise conflicting needs. Shown below are different customers to  a HR practioner and examples of what needs they may have. Managers look to human resources for sound business advice on how to review, analyse and address people issues. They expect the HR services to be timely and accurate. Supervisors expect human resources to be available on an as-needed basis to help solve people issues. They expect, and frequently demand, help interpreting company policies, expediting personnel matters and preparing or completing paperwork. Most importantly, supervisors expect to learn from their interactions with human resources in order for them to return to their work unit and handle personnel matters. Associates look to human resources to provide, explain or confirm information about company policies and procedures. They expect human re sources to be an empathetic ear to their concerns and to help them solve work-related problems. They expect human resources to anticipate problems and to provide sound recommendations to management. To the applicant, human resources are the company. Applicants expect accurate information about employment opportunities, fair consideration of their qualifications and courteous treatment. An example of how you would prioritise conflicting needs is shown below: When in a HR role a supervisor may need a report by the end of the day completing, a manager may need you to sort a conflict between two members of staff and a member of staff may be dealing with bereavement and is upset. You would then organise how and who or what task is the priority and arrange how it will all be dealt with or completed. In this situation I would delegate the report to another member of staff, I would then arrange a time to address the issues between the two conflicting members of staff then I would then deal with the member of staff with bereavement as I would see them as the highest priority. Then all issues and tasks should be completed/ resolved by the end of the day. This shows how you have an empathetic ear to concerns, you are helping solve work related problems and you are completing tasks under a time scale with organisation and delegation. Communication methods: Employee communication is about the HR aspects of communication from management to employees and of course employees to management. The first aspect is downward communication this is where management communicate to employees the second aspect is upward communication and this is when  employees communicate to management. Managers have to communicate with employees all the time that they are at work it is impossible not to, plentiful communication with employee’s has been shown to be linked to good company performance. Communication could be formal or informal. Smaller company’s often rely on informal methods and have few formal methods of communication with employees. In some cases they prefer to encourage social events for promoting mutual communication. Shown below are some examples of communication: Downward communication: Upward communication: Workforce briefings for all or part of the workforce on key issues Employee attitude surveys Quality circles, regular meeting with all or part of the workforce Suggestion schemes Appraisal interviews Employee forums Newsletters, electronic circular and dvds Project teams With communication you can come across issues these are: Subject What is communicated is the most important issue. HR can send a message to employees only on subjects which they choose to communicate with them. For example, certain information may not be passed on to certain employees because the organisation may not want to disclose this information. Quality You do not want to give too much information as employees may have problems digesting it. You need to make sure the quality of communication is high. Depth The depth of the information must be fit for purpose for example it may be too detailed and confusing for those who it is aimed at as it may have initially been designed for a management circular, re-worked slightly and the circulated to part time workers. Receptiveness Employees should feel that they are being listened to; they may voice their  ideas but feel that they are not listened to, and this would then create a negative effect amongst them and actually demotivating them. Action on their views may or may not be considered a good idea, but employees should then receive feedback on their views. Regularity Employees learn to trust the communication if it is regular and tells them important information. Regular communication means it is less likely rumours which are incorrect circulate in workplaces. A balance must be made between giving people information so regularly that they are swamped with it, and too infrequently so that uncertainty arises. Timing Information may be released when leaked information has already reached employees as rumour and it may then be treated with contempt. Information may be released too early or too late. A good example of this is redundancy information. Employees themselves are sensitive when they read about their own redundancy in the newspaper or see it on the news. You should inform employees of this information at the relevant time so they find out from you first. In the HR role you are likely to have an important role in building managers presentational and communication skills, since operational managers are often appointed mainly for other skills that they have, they may need help in developing their interpersonal skills. HR professionals have people issues at the forefront of their minds, they may advise on where and when sensitive meetings such as appraisals or disciplinary meetings might be best held. HR professionals can act as advisors to individual operational managers on how to communicate to employees on issues such as their pension or legal rights, or alternatively communicate directly with the individual employee’s on such subjects. These matters are of vital importance to employees, for whom areas like pensions and benefits packages are central issues. Getting communication right in these areas is therefor also at the centre of HR professional jobs. HR professionals sometimes have to advise both senior and operational managers on employee’s feelings on different subjects. It is usually the HR professionals who are called on to run or at least source and oversee employee attitude surveys, forums etc. to some extent they may also try to act as employee advocates in order to maintain employee commitment and motivation. HR has a key role to play in improving  communication including by providing training and coaching for other managers and workers which can improve their informal and formal communication. Effective Service delivery is a vital key in a HR role shown below are the key points of how to achieve it to a high standard. Delivering service on time: Delivering service on a budget: Dealing with difficult customers, Handling and resolving complaints: When dealing with difficult customers that may have a complaint or issue there are certain ways to deal with the situation so that it does not escalate and gets resolved. Firstly you need to identify the complaint and get as many facts together as possible. You always need to listen and empathize whilst clarifying that you both understand. Then you would log the complaint and investigate why, who, how and what evidence. Once that is achieved I think it is best to identify an end goal so there is something to aim for and the issue should then be resolved. When trying to resolve the situation always keep the complainant updated with any progress and also make sure you are following the company’s policy and try and keep it to the smallest time frame. Once the situation is resolved I would then try to investigate why it happened and how to prevent re-occurrence. In a HR role I believe you should be committed to treating customers with courtesy and respect at all times, responding promptly to all enquiries made by telephone, email, post, fax, or in person, ensuring accuracy of administration, respecting and maintaining confidentiality, equality of opportunity in employment, updating skills through continuous professional development, regularly and systematically seeking, listening to and acting upon the views of customers. I think a HR function should obtain much more thorough feedback from its internal customers these are line managers, senior managers and employees. This should cover both what they need from HR, and their user experience of current services. Such feedback, as this study illustrates, can generate a clear overview or ‘footprint’ of the HR function in a particular organisation. It can provide fresh insights and help the HR function to focus its efforts in areas that add value to the  business. Bibliography: http://www.cipd.co.uk/cipd-hr-profession/profession-map/professional-areas/service-delivery-information.aspx

Marketing Recommendations for Tesco Essay

Tesco, the third largest retailer in the world, underwent a change of leadership in March of 2011. Sir Terry Leahy stepped down after a highly successful 14 year run with the company that saw the retailer reach 30% control of the British market (Anonymous, 2012). However, the last year and a half has seen declining market share and stock prices. Additionally, the long-term growth strategy of penetrating the US and Chinese markets has not gone as well as anticipated (Anonymous, 2012). This fact, combined with the declining British market share and corporate stock price has created a sense of urgency and has brought about the need for Tesco to rethink their current marketing management strategy. When looking at Tesco’s base business model, the majority of their revenues come from the British market. They saw net income of 2.8bn last year (2011), versus 800m when Sir Terry Leahy took over the company in 2002. However, income is expected to drop to 2.6bn in 2012 (Oliver & Armstrong, 2012). This lost market share and drop in revenue is directly attributed to Tesco’s failure to maintain its focus on its core business at home in Great Britain. Instead, the focus of the company was, arguably, too forward focused on global growth in both the US market with its Fresh & Easy stores and the Chinese market (Oliver & Armstrong, 2012). This global growth strategy not only took focus from the British market, it also took valuable capital dollars from the British stores. The myopic view of global growth over existing British business has brought about a need for Tesco to change  its marketing orientation and bring its attention back to its core British business (Finch, 2012). This will be vital to the long-term success of Tesco, as its competitors have been doing everything to capitalize on Tesco’s lapse of attention. Tesco’s idea of becoming a global competitor is not a mistake. It is a great plan, especially with the growth that many companies have experienced with the opening of the Chinese market and the explosive growth of Chinese spending power and lack of growth in the British market. However, Tesco is guilty of being overly aggressive in their desire to become a global player. They have been very successful in diversifying their business endeavors within their home market. They have expanded into soft drinks and banking, very successfully. Their positioning as a global player could be likened to an army attempting to fight a war on three different fronts (Britain, US, and China). They lack the resources to handle such an ambitious endeavor. I was pleased to read that Philip Clark, Tesco’s CEO, finally ended the Fresh & Easy experiment, and is pulling out of the US market. While this may be interpreted as an admission of failure, I think it shows that Tesco is ready to refocus on their core business. I am not the only one to feel this way, as Tesco shares climbed three percent following the announcement (Oliver & Armstrong, 2012). Tesco is still involved in the Chinese market, which has the greatest upside when compared to the US market. This move allows Tesco to focus on a two front fight – attempting to recapture lost British market share while successfully growing share and revenues in the Chinese market by using a well thought out market focused strategy. The withdrawal from the US market should allow Tesco to refocus on the product quality that has been neglected over the past five years. Even though the British market is not growing, Tesco needs to maintain its market dominance and can only do this by investing in its existing product (Oliver & Armstrong, 2012). The departure from the US market means that capital expenditures and operating capital should be diminished, allowing those funds to be reallocated to the British stores. This will help support the refocus on product quality announced by Mr. Clark, with a promise to invest 1 billion pounds to revitalize the British operations. With properly spent  funds, Tesco should be able to recapture lost market share, consequently shoring up its core business. When considering the four factors of marketing (price, product, placement, and promotion) Mr. Clark needs to continue with the differentiation strategy they have employed with Tesco’s forays into soft drinks and banking. Utilizing Britain’s largest distribution chain, Tesco could capitalize on the strategy utilized by the US retailer Wal-Mart, and differentiate their stores by offering a variety of businesses (fast food, optical, banking, hair and nail care) under one roof. These moves, if effective, would also provide additional foot traffic to their core retail operations, further increasing market share, and revenues. Tesco must carefully consider the market mix and pricing decisions needed with a strategy such as this. If properly implemented, they could secure Tesco’s market dominance for years to come. Tesco is the largest retailer in Britain, and the third largest retailer in the world. However, being big does not guarantee success, and being a key player in Britain does not mean that you can be a key player in the rest of the world. Tesco has effectively demonstrated these facts over the past four years while trying to break into the US and Chinese markets while ignoring their core British business. Philip Clark, the CEO of Tesco, has realized that the company does not have enough resources to continue to attempt to penetrate the US and Chinese markets and keep their market share in Britain. Mr. Clark has withdrawn from the US market and is refocusing the company’s marketing orientation back to its core business and China. Tesco is refocusing on its product quality by taking the funds that had been allocated for US expansion and reinvesting in their existing store British product. Mr. Clark should consider further differentiation of their British product by following the highly successful model employed by US retailer Wal-Mart of putting multiple businesses under the same roof. Mr. Clark should also continue to focus on succeeding in the Chinese marketplace, the fastest growing market in the world in 2012. If Tesco is able to recapture lost British market share, and can grow at a profitable rate in China, the company will be well positioned for 2013 and the future. References Anonymous (2012, April 21). Supermarket sweep; Tesco’s travails. The Economist, 403, 33-33. Retrieved from http://search.proquest.com/docview/1008901971?accountid=32521 Finch, J. (2012). Managerial Marketing. San Diego, CA: Bridgepoint Education, Inc. Oliver, R. & Armstrong, R. (2012). Tesco – trouble at home. FT.Com, Retrieved from http://search.proquest.com/docview/1239077344?accountid=32521

Alcohol Use Disorder

Alcohol use disorders are among the most prevalent mental disorders worldwide and rank high as a cause of disability burden in most regions of the world. (Grant et al. , 2006)The following paper discusses the recent research findings and essential features based on the content of diagnosis, assessment and treatment. Diagnosis The DSM-IV-TR classifies drug disorders into substance use disorders (substance dependence and abuse) and substance-induced disorders (substance intoxication, substance withdrawal, induced delirium, anxiety, depression, psychosis and mood disorders). Sometimes it is difficult assessing patient’s psychiatric complaints because heavy drinking is associated with alcoholism can co-exist with, contribute to or result from several different psychiatric syndromes. (Shivani, Goldsmith & Anthenelli, 2002) In order to improve diagnostic accuracy, distinguishes among alcohol-related psychiatric symptoms and signs, alcohol-induced psychiatric syndromes and independent psychiatric disorders that are commonly associated with alcoholism emerges to be essential. Patients’ gender, family history, and course of illness over time also should be taken into account. Alcohol-related psychiatric symptoms and signs Heavy alcohol consumption directly affects brain function and brain chemical and hormonal systems known to be involved in many common mental disorders thus can manifest itself in a broad range of psychiatric symptoms and signs. (Koob, 2000) And this usually the first problem which brings the patients seek help. The symptoms vary depending on the amount of alcohol used, how long it is used and how recently it was used as well as patient’s vulnerability to experiencing psychiatric symptoms in the setting of consumption. For example, during intoxication, smaller amount alcohol may produce euphoria whereas larger amount may produce more dramatic changes in mood. Alcohol also impairs judgment and aggressive, antisocial behaviours that may mimic certain externalizing disorders such as ASPD. Alcohol-induced psychiatric syndromes The essential feature of alcohol-induced psychiatric syndromes is the presence of prominent and persistent symptoms, which are judged- based on their onset and course as well as on the patient’s history, physical exam, and laboratory findings to be the result of the direct physiological effects of alcohol. Given the broad range of effects of heavy drinking may have on psychological functioning, these alcohol-induced disorders span several categories of mental disorders, including mood, anxiety, psychotic, sleep, sexual, delirious, amnestic and dementia disorders. Alcoholism with comorbid, independent psychiatric disorders Alcoholism is also associated with several psychiatric disorders that develop independently of the alcoholism and may precede alcohol use and abuse. One of the most common of these comorbid conditions is ASPD, and axis II personality disorder marked by a longstanding pattern of irresponsibility and violating the rights of others with alcohol. (Stinson et al. , 2006) Assessment The three major purposes for a comprehensive assessment are to determine a diagnosis, devise a treatment plan and to make appropriate referrals. The assessment should provide a clinical picture of the client’s personal level of functioning, history, presenting problems, family and social context in the client’s life. It is very important that the assessment process requires the gathering of comprehensive, accurate information, for a valid diagnosis and appropriate treatment. – It is vital that the counsellor needs to collect valid and reliable information. Both formal diagnosis, as listed in the Diagnostic and Statistical Manual of Mental Disorders (APA, 1994) and informal diagnosis, if the client has had therapy in the past can be made. – Comprehensive assessment is essential in designing a treatment plan. The more information provided concerning the etiology, functioning level and prognosis of the problem, the better the treatment plan. – Comprehensive assessment also provides information in order to made appropriate referral. The counsellor may decide to provide treatment solely or in conjunction with some other drug treatment specialists. Generally there are three categories of assessment measures: subjective data and physiological data. -Subjective data To collect information of demographics, family and living situations, mployment, education, drinking history (including development of the drinking problem and current drinking) and the effects on the subject’s cognitive, psychosocial, behavioural and physiological functioning. (Aalto & Seppa, 2005) For example, some questionnaires focus on problems caused by alcohol consumption, the Alcohol Use Disorder Identification Test (AUDIT) (Saunders, Aasland, Babor, de le Fuente, & Grant, 1993) There are ones with diaries focussing on the quantification of alcohol consumption, such as quantity-frequency, time-period or time-line follow-back methods. Webb et al. , 1990) More recently, a low level of response (LR) to alcohol (the need for higher amounts to have an effect) is a genetically influenced characteristic that is both found in populations at high risk for future alcoholism and that predicts alcohol related life problems in future. This Self-Rating of the Effects of Alcohol (SRE) questionnaire asks for estimate of number of drinks required to produce each of four effects at different times in their lives. Miller, Thomas, & Mallin, 2006) In addition, the survey included the Alcohol Use Disorders Identification Test-C (AUDIT-C), a three-question alcohol screening test adapted from the original AUDIT developed by the World Health Organization for use in primary health care. The AUDIT-C is a simple, reliable screening tool that focuses on the frequency of drinking, quantify consumed on the typical occasion and the frequency of heavy episode drinking. (Bush, Kivlahan, McDonnell, & al. , 1998) Again, there is no such perfect measure that SRE was found to be biased and not able to identify high functioning middle-age women. Schuckit, Smith, Danko, & Isacescu, 2003) The difficulty with these specific questionnaires is that people who drink alcohol in general tend to neglect or underestimate their alcohol consumption. (Koch et al. , 2004) The accuracy of these measures is based on the patient's awareness of and willingness to acknowledge his or her pattern and level of alcohol use as well as negative effects of drinking. At least some individuals who drink excessively will fail to do this. (Allen & Litten, 2001) – Physiological data Comparing to subjective data, physiological data can overcome the subjectivity, underestimation in particular thus provides more precise and objective information about the drinking issue. It includes general medical and psychiatric history and examination. This is conducted through screening of blood, breath or urine for alcohol used, further on laboratory tests for abnormalities that may be accompanied acute or chronic alcohol use such as gamma-glutamy-transferase (GGT) or mean corpuscular volume (MCV), a measure of the average size of red blood cells. These may also be used during treatment for potential relapse. GGT is the most commonly used biochemical measure of drinking. However, it is not clear how much drinking is actually needed to cause GGT levels to elevate. And MCV tends to miss more alcoholics than GGT as MCV may be elevated by a variety of conditions other than heavy drinking such as non-alcoholic liver disease, smoking, advanced age or use of anticonvulsants etc. Thus applying the usual cut-off points for these tests, GGT turns out to have a low specificity whereas MCV shows a low sensitivity. This may lead to a gross misunderstanding with the patient and unnecessary further testing. Carbohydrate deficient transferring (CDT) has been recently approved as a marker for identification of individuals with alcohol problems as well as an aid in recognizing if alcoholic patients in treatment have relapsed. CDT and GGT appear to validly detect somewhat different groups of people with alcohol problems. GGT may best pick up those with liver damage due to drinking, whereas CDT seems to be related to level of consumption with or without liver damage. It should be kept in mind that biomarkers do not identify women or adolescents with alcohol problems as they do for male or adults in general. (Similarly, self-report screening tests are also generally less able to detect alcohol problems) (Allen & Litten, 2001) Previous studies showed that over 80% of internists and family clinicians report that they usually or always ask new outpatients whether they drink alcohol. Less than 20% of primary care physicians routinely use validated self-report alcohol screening instruments (e. g. CAGE questions or AUDIT) Fewer than half ask about maximum alcohol consumption on one occasion. Alcohol biomarker laboratory tests are rarely used. Reasons given by clinicians for not following recommended alcohol screening guidelines range from lack of time, to insufficient knowledge and skills, to pessimistic attitudes about the ultimate benefits of screening. A current study conducted by Miller, et al. , (2004), they found that approximately 60% of clinicians surveyed frequently screen patients for alcohol use with quantity/frequency and CAGE questions. This is comparable to the incidence of screening found in previous studies. (Miller, Ornstein, Nietert, & Anton, 2004)Miller, et al. 2006) further found that over 90% of patients were in favour of screening and guidance about alcohol use and very positive about the use of biological alcohol markers. These findings suggest that physicians and clinicians may be convinced that patients are open to alcohol screening and would not be offended by it. Heavy drinkers may have more of a tendency to be embarrassed by such questions but there is no evidence they would be object to screening. The majority of patients would also be willing to receive alcohol biomarker blood tests, if their physicians and clinicians deemed such tests necessary.

A comparison between two different proteomic approaches used to Essay

A comparison between two different proteomic approaches used to investigate cancer system - Essay Example Also contacts and communication between the proteins that make up a specific proteome under investigation is significant in proteomics. Nowadays doctors adopt proteomic approaches in the diagnosis of cancers avoiding the pre existing diagnose techniques like Immunohistochemistry, ELISA (Enzyme-Linked ImmunoSorbant Assays), Immunoblots etc. The proteomic approaches adopted for cancer diagnosis by medical field are mainly based on electrophoresis and spectrometry. Proteomes exhibit varied characters at various instances of simulations especially due to hormones. This is due to the variations in proteins composing those proteomes. Both approaches employed in proteomics try to dig out those characteristics making up variations in human cells. There are many approaches using both electrophoresis as well as spectrometry techniques. 2D-PAGE, MALDI-MS, SELDI-TOF-MS, Antibody arrays etc. are some specific approaches of proteomics. In this paper, the comparative proteomic approaches of 2D- PAGE and MALDI-MS in Human Lung Squamous Carcinoma and functional proteomic approach in Breast cancer. The detailing on diagnostic functional proteomic approach used in breast cancer can be initiated with identifying basic facts on it. â€Å"Functional proteomics approaches that comprehensively evaluate the biological activities of human cDNAs may provide novel insights into disease pathogenesis.† (Witt, et al., 2005, p.1). The analysis on cDNAs is taken up through thorough investigation about their response to various stimulations especially those expected during initial stages of breast cancer. To analytically examine the practical response of cDNAs especially those involved in breast carcinogenesis, first a collection of such cDNAs are made named as Breast Cancer 1000 (BC1000). Again stimulations similar to tumour instigation and development are imposed on those cDNAs create response, but it is clear that each response corresponds to a rearrangement of proteins composing the