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An Investigation into Features of intent Thinking in Fast moving Consumer Goods injury Development: Integration and Collaboration Younjoon Lee, PhD student, Lancaster University, UK Martyn Evans, Senior Lecturer, Lancaster University, UK thieve Most companies and inquiryers soak up no dubiousness nowadays that bod envisages a commission toward future products, services, and systems. Recently, however researchers keep up started to highlight mark opinion to ensure that human body becomes the following(a) agonistic advantage in companies. They acknowledge that spirit thinking enables companies to bring forth antitheticiated products, services and systems which consumers and users need. However, there is little research which reports how design thinking end be embedded and fostered in different crinkle contexts, especially in FMCG (Fast Moving Consumer Goods) defect developing. This paper investigates what features of design thinking are employed i n FMCG brand education via stakeholder interviews in three domains: agencies, companies, and sellers. This paper concludes with suggestions of how design thinking post be embraced in FMCG brand maturation.

Keywords Design thinking; brand development; Fast Moving Consumer Goods; design integration, and collaborationism Branding is a signalize strategic addition for organisations in an increasingly competitive retail environment (capital of Nebraska & Thomassen, 2007; Thomassen, Lincoln & Aconis, 2006; LePla & Parker, 2002; Southgate, 1994). Brand development is a complicated lick in which stakeholders ha ve different needs and expectations of the ! development process. Hence, to ensure that brands can be both competitive and sustainable, an understanding of integration and collaboration between different disciplines is of prime importance to the various stakeholders tangled (Olins, 2007; Mozota, 2003). Literature suggests that design can assist in the development of competitive advantage in an integrated and collaborative way and support...If you want to get a full essay, order it on our website: BestEssayCheap.com

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