Bsc of Parkson

rkson1.0 Corporate Profile 1.1 Foundations of a local retail empire (Malaysia) Parkson locoweed Sdn Bhd in Malaysia has been established in the year of 1987. Parkson smoke Sdn Bhd is one of the retailing arms of the Lion Group quickly becoming one of the largest retail chains in Malaysia. In the department store sector, Parkson has strategically expanded its stores to cater the embroil of different market segments and locations. Parkson market has been segmented into 3 tiers depending on suitability of the market & location. Premium stores such as Parkson in Pavilion and KLCC brings a whole new store surroundings with contemporary retail presentation, open walkways, chic displays and vibrant lighting, creating a cosy ambience that pampers customers and enhances their overall shopping experience. Housed with designers and international labels, it has garnered tremendous responses amongst the fashion crowd and attracted more discerning shoppers to the store. Others Parkson De partment Stores, offers a more lifestyle selection of merchandise focused on style, quality and variety, in a contemporary ambience targeting the snapper and upper income families. 1.2 Parkson China In 1994, Parkson China opened its kickoff department store in Beijing. Parkson has success affluenty positioning itself at the middle and middle-upper end of the retail market of the Peoples Republic of China (mainland China). The chinaware commonly have it off as China is the most populous country in the world with more than 1.3 billion people. Parkson is one of the first singular department store chains to establish a sit around in PRC. To date, it is one of the premier retail operators in PRC having an extensive network of department stores covering 26 composition cities in 18 provinces across PRC. Parkson is a renowned foreign brand with strong brand recognition focusing on fashion and lifestyle among the middle and middle upper category consumers. Over the years, Par kson has developed well-established relation! ships with various...If you want to get a plenteous essay, order it on our website: BestEssayCheap.com

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