Marketing of GE Brief Contents Objective: Lambin (2000) states that job is a business philosophy and an action-oriented process which is valid for from each one establishment in contact with its constituency of users. He make the quality between marketing as a system of estimation (or strategic marketing) and as an active process (or operational marketing). (Lambin, J-J., (2000), Market-Driven equip: Strategic and operational Marketing, Macmillan). With reference to academic literature and to an fundamental law of your choice, critically evaluate Lambins proposition that marketing is twain a management orientation and a management function, pertinent in all organizational contexts. Si.
zero(prenominal)nbsp; Contents Page no(prenominal) 1.0 Marketing: An Introduction. 02-03 2.0 Lambins Strategic Concept of Marketing. 03-04 3.0 Critical analytic thinking of GE (General Electric) Marketing Strategy. 04-16 3.1 Company Over...If you want to get a full essay, order it on our website:
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