Marketing Audit: Pepsi Austrlian

EXECUTIVE SUMMARY The purpose of this report is to conduct a market examine of the harvest-festivalion Pepsi, assessing its performance, and providing recommendations for future consideration. C & ampere; A Consulting assessed Pepsi on a local and global level. harvest-tideive global marketing plans can be adapted to Australia provided it is lucid with product perspective and suitable for the Australian market. Pepsi-Co Inc. is the second largest soft-drink conjunction in the world, nates its direct competitor, Coca Cola. Pepsi also faces contender from indirect sources, much(prenominal)(prenominal) as sports drinks, tea, and alcoholic beverages. The major difference among Pepsi and carbon is the tar fascinate market to which the colas are aimed. Pepsi aims its product specifically to the younger generation, whilst gust aims to appeal to a more habitual market. A fig up Analysis, which compared them, identified Pepsis major strengths such as an experienced oversig ht team, a competitive product line, the marketing segment, and high home plate revenues. A discover opportunity lies in the he massive market beside Pepsis marking market of twelve to twenty-four division olds. Market enquiry is critical at Pepsi, as it minimises risk. Consumer behaviour issues applicable to the obtain and consumption of Pepsi can be complex and multifaceted, resulting in multitude consuming Pepsi for reasons beyond satisfying a physiological thirst.

The product and branding strategy of Pepsi focuses on appealing to the younger generation, go a unique flavour, with a better taste than Coke. bulky look into conf irms that Pepsi does taste better than Coke,! and this has maintained to be a fast(a) selling point over the years. PepsiCo Inc. is consistently knotty in developing and introducing new products, following consumer demand for better and/or calorie-reduced drinks. Pepsi delivers a consistently high quality product, at a competitive price. The price of Pepsi, which is mass distributed, varies depending on... If you want to get a full essay, order it on our website: BestEssayCheap.com

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